DocumentationCustomizationSEO Optimization

Customization

SEO Optimization

Optimize your dealership website for search engines. Rank higher on Google, attract more organic traffic, and get found by potential customers.

20 minutes setup

Ongoing optimization

Set Up Basic SEO

Configure fundamental SEO settings for your dealership website.

Go to Settings → SEO & Marketing
Add your business name and description
Enter your primary keywords (e.g., 'used cars Mumbai', 'car dealer Pune')
Set up your meta title and description
Add your business location and service areas

Optimize Vehicle Listings

Make each vehicle page search-engine friendly.

Write detailed, unique descriptions (200+ words)
Include keywords naturally (make, model, year, location)
Add custom title tags for each vehicle
Use descriptive image alt text
Create SEO-friendly URLs (e.g., /2020-honda-city-vx-petrol)
Add schema markup automatically

Create Quality Content

Build content that attracts organic traffic.

Write blog posts about car buying tips
Create guides for first-time buyers
Add FAQ section to answer common questions
Share maintenance tips and advice
Create location-specific landing pages
Update content regularly (monthly minimum)

Technical SEO Setup

Optimize technical aspects for better search rankings.

Enable HTTPS (SSL certificate) - included free
Optimize site speed and loading times
Create XML sitemap (auto-generated)
Submit sitemap to Google Search Console
Set up robots.txt file
Fix broken links and 404 errors

Monitor & Improve

Track your SEO performance and make improvements.

Connect Google Analytics and Search Console
Monitor keyword rankings weekly
Track organic traffic and conversions
Analyze which pages perform best
Identify improvement opportunities
Adjust strategy based on data

Built-in SEO Features

Meta Tags

Customizable title tags, meta descriptions, and keywords

↑ 40% Click-through rate

Image Optimization

Auto-compress images and add alt text for SEO

↑ 30% Page speed

URL Structure

SEO-friendly URLs for all pages and listings

Better indexing

Schema Markup

Structured data for rich search results

Rich snippets

Local SEO

Optimize for local searches and Google My Business

↑ 60% Local traffic

Analytics Integration

Built-in Google Analytics and Search Console

Track everything

Keyword Strategy

Target these types of keywords for maximum visibility:

Primary: [Brand] + [Model] + [Year] + [Location]

Example: 'Honda City 2020 Mumbai'

Secondary: 'Used cars [Location]', 'Second hand cars [Location]'

Long-tail: 'Best used Honda City under 10 lakhs Mumbai'

Intent: 'Buy used car', 'Second hand car dealers near me'

Question: 'Which used car is best in Mumbai?'

Branded: '[Your dealership name] reviews'

Local SEO Checklist

Dominate local search results in your area:

Claim and optimize Google My Business listing
Add accurate NAP (Name, Address, Phone) on every page
Get listed in local directories (JustDial, Sulekha, 91mobiles)
Encourage customer reviews on Google
Create location-specific pages for each area you serve
Use local keywords (city, neighborhood names)
Add location schema markup
Get backlinks from local websites and blogs
Participate in local events and get mentioned online

Content Ideas for SEO

10 Best Used Cars Under ₹5 Lakhs in [City]

Listicle

Complete Guide to Buying Your First Car

Guide

How to Check Used Car Condition Before Buying

How-to

Honda City vs Maruti Ciaz: Which is Better?

Comparison

Top Family Cars in India 2024

Roundup

What is a Certified Pre-Owned Car?

Explainer

Car Buying FAQ - 20 Common Questions Answered

FAQ

Best Time to Buy a Used Car in India

Tips

Track These Metrics

Organic traffic (visitors from Google)

Keyword rankings (position in search results)

Click-through rate (CTR from search)

Bounce rate (% who leave immediately)

Time on site (engagement metric)

Pages per session (how much they explore)

Conversion rate (leads/sales from organic)

Backlinks (other sites linking to you)

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Pro SEO Tips

Focus on long-tail keywords - they're easier to rank for and more specific
Update vehicle descriptions when relisting - fresh content ranks better
Add new content weekly (even just 1 new blog post)
Make your site mobile-friendly - 70% of searches are on mobile
Page speed matters - compress images, minimize code
Get backlinks from automotive blogs and local news sites
Use video content - rank for video searches on Google
Be patient - SEO takes 3-6 months to show real results